When the COVID-19 pandemic took hold of the global economy, CFOs went straight into crisis management mode. Now, a few months into the ongoing pandemic, they are shifting their focus past fear and reactive cash-conservation tactics to a new phase of resilience.
CFOs can make the transition by maintaining their gross margins, embracing zero-based budget opportunities, finding ways to invest savings into high-impact areas of the business, engaging all members of the organization and other strategies.