The accounting profession faces a significant decline in new talent, with the AICPA reporting a 33% decrease in first-time CPA exam candidates between 2016 and 2021.
To address this, firms are adopting purpose-driven strategies emphasizing innovation and adaptability.
Technological advancements, such as AI-driven timesheet programs and data visualization tools, are streamlining operations and appealing to tech-savvy Millennials and Gen Z professionals.
A robust social media presence on platforms like LinkedIn, Twitter, and Instagram is also crucial, as 73% of job seekers aged 18-34 found their last position through social media.
Engaging young talent with meaningful work from the outset is vital for retention, ensuring they contribute fresh perspectives that drive the sector forward. Read more.