Seventy-eight percent of business leaders responding to a recent KPMG survey said they were “confident” that planned investments in generative artificial intelligence (AI) will produce returns such as revenue growth or cost savings over the next one to three years.
The Big Four accounting firm’s study also revealed that generative AI is already having a significant impact on many businesses.
Seventy-one percent of those surveyed said the technology is being leveraged in their organization’s decision-making, 52% said it’s shaping competitive positioning, and 47% said it’s opening new revenue opportunities.
The KPMG report is based on a recent poll of 225 C-suite and senior business leaders representing organizations with an annual revenue of $1 billion or more. See more findings.