Transparency and accountability are the strongest indicators of ethical behavior by businesses, according to a new international survey conducted by Harris Poll on behalf of AICPA & CIMA.
When it comes to specific business practices, the data reveals some generational differences. Gen Z and Millennials, for example, say it’s even more crucial for companies to take meaningful, measurable action when faced with a dilemma.
And while 70% of future talent says business ethics is more important now than five years ago, this group is less optimistic that compliance rules will be more stringent in the future.
The survey polled 1,820 adults in the U.S. and U.K. to understand shifting definitions and expectations around ethical behavior. See more findings.