Developing a powerful brand for your firm

December 1, 2022

CPA firms and accounting leaders face a daunting recruiting and retention challenge thanks to the radical shift to remote and hybrid work amid the Great Resignation.

Accounting professionals are now demanding choices, including their workspace options, their compensation and support for professional growth.

How can firms attract and retain top talent when the compact between employer and employee has shifted? The right employer brand strategy can help.

Developing and implementing a powerful employer brand requires more than money. Consider these key steps for retaining top talent.

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