Seven Secrets of Successful Business Communication Part I: Questioning & Listening to Discover Clients' Needs

Overview

The importance of listening. Whether you're trying to pitch a prospective client on an engagement or convince an employee to work over the weekend, your success hinges on your ability to identify their needs. Part one of this two-part webcast concentrates on three communication challenges leaders face: Adapting a message to different constituencies and clients, coaching employees, business development. A former *Wall Street Journal* reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to proven communication techniques. "If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood."- Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People.