Financial Literacy: small steps today to build a solid financial tomorrow WICPA Financial Literacy Program Financial illiteracy is a growing epidemic in the United States. Americans spend $1.22 for every dollar they earn. Statistics show that young Americans are in great need of financial literacy guidance. The WICPA is focusing on financial literacy for high school, college and young professional audiences. New for 2009 is a program for elementary school students called the Reading Makes Cents Read-a-Thon. Reading Makes Cents CPAs will visit an elementary school class and read a money-themed book to promote financial literacy. This program will take place in April to tie in with Financial Literacy Month and Teach Children To Save Day. Reality Stores Wisconsin high schools host financial literacy events called Reality Stores. CPAs are needed to volunteer at these events. Feed the Pig By extending the reach of the CPA profession’s award-winning 360 Degrees of Financial Literacy initiative, the American Institute of CPAs, the Wisconsin Institute of CPAs, other state CPA societies and the Ad Council hope millions of young working Americans will Feed the Pig™. A brand new campaign teaches the importance of saving. Request a CPA to speak High school teachers can Request a CPA speak to classes on topics such as saving, budgeting and credit. To request a speaker, fill out our on-line form or contact Mary Murray, manager of student initiatives and financial literacy. Financial literacy resources Find links to helpful sites with financial information for all ages.